A Preliminary Study on Developing ESP-Based Teaching Materials for Intercultural Business Communication Classes

Baetty Baetty, Difiani Apriyanti, Silvia Djonnaidi, Kotrini Kotrini

Abstract


This research was conducted to investigate students' basic knowledge of intercultural communication aimingat gettingsome insight for improving the teaching materials and teaching delivery for the Intercultural Business CommunicationsubjectinPoliteknik Negeri Padang. It is a small-scale study on students' perception of cultural sensitivity in communicating withpeoplefromdifferent international language backgrounds for work purposes. Both close-ended and open-ended questionnaires were designedtoinvestigate to what extent intercultural communication aspects need to be introduced into the syllabus of the targetedsubject. Theresults of this study indicated that students did not fully understand the concept of appropriateness in communicating across culturesin a broader context, and their knowledge of related cultural issues in the international communication context for workneedstobeimproved. The conclusion generated from this research is that even though cross-cultural elements need to be introducedtoteachingEnglish in vocational higher education, careful planning is required to avoid a cultural clash with the local Minangkabauwisdom.This study recommends implementing the 'global Englishes' approach in introducing western cultural values in professional andbusiness interaction in designing lesson plans and teaching materials


Keywords


cross-cultural understanding; English for Specific Purposes; local wisdom; teaching English; vocational higher education.

Full Text:

PDF

References


Adanlawo, E. F., Reddy, M. M., & Rugbeer, H. (2021). Intercultural Business Communication: The Implications of Language Barriers. Psychology Education, 58(5), 6281–6290.

Barnett, G. A., & Sung, E. (2005). Culture and the Structure of international communication. Journal of International Communication, 11(2), 75–88. https://doi.org/10.1080/13216597.2005.9751993

Bennett, M. J. (2017). Developmental Model of Intercultural Sensitivity. The International Encyclopedia of Intercultural Communication, January 1–10. https://doi.org/10.1002/9781118783665.ieicc0182

Byram, M. (2020). Teaching and Assessing Intercultural Communicative Competence [Book]. In K. Risager (Ed.), Teaching and Assessing Intercultural Communicative Competence. Multilingual Matters. https://doi.org/10.21832/byram0244

Dervin, F. (2010). Assessing Intercultural Competence in Language Learning and Teaching: A critical Review of Current Efforts. New Approaches to Assessment in Higher Education 5 (1): 155–172.

DeVito, J. A. (2016). The Interpersonal Communication Book. In Hunter College of the City University of New York (14th editi). Pearson Education.

Dewi, U. P., & Arifuddin, M. R. (2021). Communicating with the ‘uncultured’: the study of conventional norms in Indonesian intercultural communication context. Journal of International Communication, 27(2), 300 316.https://doi.org/10.1080/13216597.2021.1942950

Dudley-Evans, T. (2000). Genre analysis: a key toatheoryofESP? Ibérica, Revista de La Asociación EuropeadeLenguas Para Fines Específicos, 2, 3–11.

Eko, B. S., & Putranto, H. (2019). The Role of InterculturalCompetence and Local Wisdomin BuildingInterculturaland Inter-religious Tolerance. Journal of InterculturalCommunication Research, 48(4), 341 369.https://doi.org/10.1080/17475759.2019.1639535

Galante, A. (2015). Intercultural Communicative Competence in English Language Teaching: Towards Validation of Student Identity. BELT – Brazilian EnglishLanguageTeaching Journal, 6(1), 29.https://doi.org/10.15448/2178-3640.2015.1.20188

Gumperz, J. J.; J. C.-Gumperz. (2012). Interactional Sociolinguistics: Perspectives on Intercultural Communication. In C. B. Paulston; S. F. Kiesling; and E.S. Rangel (Ed.), The Handbook of Intercultural Discourse and Communication (pp. 63–76). BlackwellPublishing Ltd.

Hidayati, N. A., Waluyo, H. J., Winarni, R., & Suyitno. (2020). Exploring the implementation of local wisdom-based character education among Indonesian higher education students. International Journal of Instruction,13(2), 179–198. https://doi.org/10.29333/iji.2020.13213a

Huthcinson, Tom; Waters, A. (1987). English for Specific Purpose: A Learning-Centred Approach. CambridgeUniversity Press.

Iddrisu, S., Alhassan, E., & Kinder, T. (2014). EducationalReforms and the role of Polytechnic EducationintheSocio- economic Development of GhanaTamalePolytechnic, Box 3 E / R, Tamale. UniversityofEdinburgh Business School. Africa Development and Resources Research Institute (ADRRI) Journal, 11(August), 29–52.

Lei, W. (2020). A Survey on Preservice EnglishTeachers’Intercultural Communicative Competence inChina.English Language Teaching, 14(1), 37.https://doi.org/10.5539/elt.v14n1p37

Martin, J. N., & Nakayama, T. K. (2010). InterculturalCommunication in Context (fifth edit).

Mc GrawHill. Master, P. (2005). Research in English for Specific Purpose. In Handbook of Research in Second Language Teaching and Learning (pp. 99–116).https://doi.org/10.4324/9781410612700

Nurhana, R. (2021). ESP Needs Analysis of UndergraduateStudents of the Environmental Health Department.Jurnal Pendidikan: Teori, Penelitian, danPengembangan, 6, 600–608.

Palmer-Silveira, J. C., Ruiz-Garrido, M. F., &Fortanet-Gomez, I. (2007). Intercultural and international businesscommunication. IBERICA, 188–192.

Petrus, I. (2012). A portrait of the English course at a faculty of education in Sumatera. Indonesian Journal of AppliedLinguistics, 1(2), 62 74.https://doi.org/10.17509/ijal.v1i2.85

Robinson, Fritz; Sumiko, M. (2016). The Ideal InterculturalSelf Framework: A Way to Motivate Students to Develop Intercultural Communicative Competence. Polingua (Scientific Journal of Linguistics, Literature and Language Education)- Vol 12. No 1 (2023) 14-22 Attribution-Share Alike 4.0 International (CC BY-SA 4.0) 22JACET International Convention Selected Papers, 3(March), 123–152.

Ulfah, B., Petrus, I., & Mirizon, S. (2021). ESP Needs-Based Course Design for the Employees of Government Protocol Department. English Language in Focus (ELIF), 3(2), 143–158. https://doi.org/10.24853/elif.3.2.143-158

Washington, M. C., Okoro, E. A., & Thomas, O. (2012). Intercultural Communication In Global Business: An Analysis Of Benefits And Challenges. International Business & Economics Research Journal (IBER), 11(2), 217. https://doi.org/10.19030/iber.v11i2.6776

Widodo, H. P. (2017). Approaches to Need Analysis in ESP Curriculum Development. The European Journal of Applied Linguistics and TEFL, 6(1), 127–146.

Widodo, H. P., & Novawan, A. (2012). Implementing wiki and blog mediated writing tasks in an EFL context. ICT and ELT: Research and Practices in Southeast Asia, 1–16.




DOI: https://doi.org/10.30630/polingua.v12i1.250

Refbacks

  • There are currently no refbacks.


           

 

 view Polingua stats